Levi’s, in collaboration with Turquoise Tassel Initiative, continues its project by bringing the global “I Shape My World” campaign to Turkiye with our national athlete Şahika Ercümen. Source: Levi’s® “I Shape My World” Turquoise Tassel Collaboration.
Levi’s®’s representative for the global “I Shape My World” campaign, which celebrates the amazing women who are shaping our world, is our national athlete Şahika Ercümen, who represents our country excellently in the field of freediving on the global sports platforms. As part of the “I Shape My World” campaign dedicated to empowering women, Levi’s® has collaborated with Turquoise Tassel, an initiative that provides employment opportunities for talented women who are unable to work outside their homes due to various reasons but possess limited resources. Turquoise Tassel interprets traditional embroidery in a modern way, and their designs now incorporate fabric scraps, aligning with Levi’s®’s focus on sustainability. The limited-edition pieces, crafted by skilled women through knitting and embroidery, can be applied to Levi’s® products such as jeans and trucker jackets at select Levi’s® Tailor Shops. The event also featured a panel discussion with successful women who are shaping their own worlds. Şahika Ercümen, who set a Guinness World Record with her dive in Gilindire Cave in October, and Naz Kurtoğlu Şen, the founder of Turquoise Tassel, participated as speakers, moderated by Bediz Yıldırım, the Digital Projects Manager of Doğuş Publishing Group. Source: Levi’s® “I Shape My World” Turquoise Tassel Collaboration.